Global Warming

Key and Fork
1. "Vegans: Pay no attention" I would try to use something catchy and humorous to get peoples attention. Most people have no clue that food causes global warming.
2. The audience for this ad is vast because everyone eats, so anyone can relate to it. I would target teens and adults in school, because they would be more likely to take the idea into consideration.
3. A good tone for this ad would be one with humor or irony to draw people in, and then conversational with logos and pathos to back up back up the argument and appeal to people emotionally. I could explain how ironic it is that people are concerned with the cars they're purchasing, but they're neglecting to see other isues at hand that they also deal with about three times a day. Many people may not want to read in depth about the science of this issue, but instead get the basic facts about it so that change can be made. Once people realize that what they eat contributes to global warming, they may think twice about their food selections.
4. For the introduction i would use statistics on how much meat/dairy products people eat, how it affects global warming, and compare that to the statistics of transportation effecting global warming.
5. As for location, i would send this to schools and restraunts, and maybe post flyers on information boards.

Greenhouse Effect
1. For a title, i would use something matter-of-fact like "The Greenhouse Effect"
2. The audience that would most likely benefit from this ad would be students and adults interested in global warming.
3. The tone i would use for this would be a scholarly and logos-driven argument, with a lot of research about the Greenhouse Effect. Since the ad is not humorous at all, people attracted to it would probably be concerned with raw data.
4. I would probably write an introduction that states main and important facts about the Greenhouse Effect. Logos would be important for this.
5. I would put information about this in high school books for science classes. If kids were taking a science class, they would probably be tested on information like this, so it would be benefitial to have evidence about it, and a visual example.

Shark Lunch
1. "We're disappointing the sharks"
2. I would try to appeal to adults and teenagers, because they would understand the comedy of it and probably be interested in it.
3. The tone i would use for this would be satirical and humorous. I would discuss how the ad causes viewers to laugh because the sharks have no hope in getting 'food'. I would also talk about the serious nature of it, and how levels of water are affecting animals, not only sharks.
4. For an intro, i would most likely use statistics about the levels of water that's rising because of Global Warming, and how it's affecting animals.
5. I would put this in the washington post comics, because it has such a large spectrum of viewers.